Are you on the international market radar? Aaron Matis explains the "Export Ready" process and how to connect with this small but potentially lucrative market.
Aaron is the Business Development Manager from Destination Sydney Surrounds South (one of 7 Destination Networks in NSW).
The topic we are looking into today is the emerging international market. When is it coming back and what are the opportunities for accommodation hosts and other tourism operators? In this interview, Aaron outlines all the basic information you need to consider for connecting into this market, plus the value of working with others to provide the ultimate local experience.
Though only small compared to our our domestic market, the international market is an opportunity that works for filling otherwise vacant nights midweek or out of peak seasons. International visitors will come all year round are more confident and curious to explore the country on road trips than ever before.
What are the emerging international markets? How has the pandemic changed things?
Aaron talks about how we can best leverage opportunities with government agencies and networking with other businesses to build that market. We’ll find out about getting educated in this space and how it can be a great opportunity for accommodation and experience businesses who previously thought “international is not for me.”
Here are some handy resources and contacts for becoming international ready:
• The Business Development Managers at all 7 Destination Networks can talk to you about where you are currently in the stages of readiness for inbound markets and what the next steps are. This may include doing the NSW First course run by Destination NSW. In other states contact your state tourism organisation.
Aaron Matis at DSSS email: aaron.matis@dnsss.com.au
• Destination NSW - "Becoming Export Ready" info sheet
• Destination Networks (for New South Wales):
Destination Sydney Surrounds South https://dnsss.com.au/export-ready-industry-support
Destnation Sydney Surrounds North https://dssn.com.au/
Destination North Coast https://dncnsw.com/
Destination Country & Outback https://www.dnconsw.com.au/
Destination Central West https://www.dncw.com.au/
Destination Riverina Murray https://riverinamurray.com.au/
Destination Southern NSW https://dsnsw.com.au/
• Tourism Australia Export Ready Toolkit
The TA website is a great resource for all aspects of the international market. You can find the latest stats and news. This Toolkit is excellent:
https://www.tourism.australia.com/en/resources/industry-resources/resources-for-industry/tourism-export-toolkit.html